GATORADE EDITORIAL
How do we use social to strengthen the connection between an iconic sports hydration brand and the elusive Gen Z demographic? Leverage Gatorade’s athlete roster to create energetic content that connects with them on and off the field.
Content that celebrates big wins with the audience.
SWEAT IT, GET IT
Made for IG Stories, this rapid-fire interview series gave the audience a quick look at the best athletes breaking a mental sweat. Here are a few of my favorites.
#SCHOOLFUEL
March Madness was sponsored by Powerade—but Gatorade wanted to be in the game so we rebranded flavors to rep fan favorite schools.
FOLLOW THE BOTTLE
Bottles brought back memories, and flavors fueled strong feelings—so much so that a bottle shot post broke Gatorade’s all-time Like record with over 50,000 double taps.
